Orlen — Brand Creation and Fuel Station Network Rebranding The Situation We Found As a result of the merger of Petrochemia Plock and Centrala Produktow Naftowych (CPN), a new entity was created that was to become a key player in its segment. Intensive image-building activities by foreign competitors constructing modern fuel stations were underway on […]
Kanga — Cryptocurrency Exchange Rebranding A secure cryptocurrency exchange introducing a number of innovative solutions in the crypto industry. Kanga’s idea is to provide its clients with freedom and influence over their financial future. Corporate Rebranding Kanga’s natural environment is the digital world. This significantly influences the principles governing branding and presentation methods. With the […]
Budimex — Corporate and Group Branding Analysis One of the largest construction companies in Poland. The company’s operations cover many construction sectors, including road, railway, airport, and industrial infrastructure. Scope of Our Work With a projected revolutionary brand change in mind, it was necessary to evaluate the visual potential of the existing branding. An important […]
Cooperative Bank in Wschowa — Rebranding Analysis and Strategy A locally operating universal bank. It has seventeen branches and two subsidiaries. The bank’s operations cover the territories of three voivodeships: Greater Poland (Wielkopolskie), Lubusz (Lubuskie), and Lower Silesia (Dolnoslaskie). The Situation We Found The bank’s growing market position and the development of its banking network […]
FLY DIGIT (Have a Book) — Sister Brand Creation The Situation We Found A company specializing in modern prepress, e-publishing, and print processes. Operations began in the Norwegian market, gradually expanding to other European countries. The growth of the Have a Book company prompted the need to introduce an additional brand. First, we refreshed the […]
Bielany Hospital — Institutional Rebranding The largest hospital of the Warsaw local government, built in Bielany in 1960. It has 21 departments, where nearly 35,000 patients are hospitalized each year. The Situation We Found We proposed a solution deviating from the cross imagery that is numerously present in hospital brandings. Especially since the previously adopted […]
HiSkin — Corporate and Product Rebranding A cosmetics company specializing in care products based on natural ingredients. The guiding idea is combining cosmetics with nature, based on innovative solutions. The Situation We Found The primary task was to increase the effectiveness of the brand’s impact. Analysis confirmed the market value of the brand, built through […]
U Jedrusia — Ready Meals Brand Rebranding The Situation We Found Strong and numerous competition in the ready meals market required attention to the brand’s image effectiveness. Outdated graphic solutions of both the brand mark itself and the packaging did not qualitatively match the products. It was necessary to preserve the character of a brand […]
Ministry of Entrepreneurship and Technology — Future Industry Platform The Situation We Found The Ministry of Entrepreneurship and Technology established the Future Industry Platform Foundation. The goal of the Foundation is to promote the competitiveness of Polish enterprises by supporting their digital transformation. The Foundation’s planned activities required the introduction of a brand active both […]
Olen — Linseed Oil Brand Creation The Situation We Found In response to growing demand for natural products, a company specializing in the production and distribution of linseed oil was established. Distribution was planned for the Polish and British markets. Brand development for the company and its products was entrusted to the BrandLive team. Scope […]
Office of the President of the Republic of Poland — Visual Identity The Situation We Found A multitude of visual solutions, creating an impression of randomness. Unclearly specified guidelines for marking the President’s and Chancellery’s visual carriers. Implementation of many visual elements that qualitatively deviated from the desired image of the Head of State. Lack […]
Bank Zachodni WBK / Bank Santander — Rebranding The Situation We Found In 2001, we designed the visual system for the merging banks — Bank Zachodni and Wielkopolski Bank Kredytowy. The design was transitional and was intended to be used only until the introduction of a new brand, which however never happened. In 2013, in […]
TGD — Transprojekt Gdanski Rebranding The Situation We Found The long name Transprojekt Gdanski did not facilitate market communication. We therefore used the acronym tgd as the main name — which had been used for years as an internet domain. The old brand mark also did not fit the modern present. It depicted a road […]
TVP — Branding of a Television Brand The Situation We Found The dynamics of media market development resulted in the growth of thematic channels — addressed to specific audience groups. Digitization and the growing demand for television adapted to modern expectations required correction of the existing visual structure. The lack of a defined brand architecture […]
The Holy See — Heraldic Design for the Polish Diaspora Church The Situation We Found The Holy See decided to establish in Rome a Church for the Polish diaspora, directed in its activities toward Poles around the world. The patron of the institution became St. Stanislaus, due to his exceptional role in the tradition of […]
Ministry of National Education — Educational Program Branding The Situation We Found The Ministry of National Education prepared an education reform requiring many Programs of different scope and scale. Implementing the Programs required introducing a cohesive visual design, facilitating quick and unambiguous identification of new Ministry activities. The visual image of the Ministry itself also […]
Rebranding of Totalizator Sportowy The Situation We Found The image of Totalizator Sportowy was not favorable. It was associated with a bygone era, gambling, and austerity. An additional burden was the inconsistent image, built by two simultaneously used brands — Totalizator Sportowy and Lotto — and the lack of clearly specified competencies for these brands. […]
