196% organic traffic growth through store restructuring
The company Onled, headquartered in the heart of Wroclaw, is known for offering high-quality LED lighting. The collaboration began at the start of 2023 — we were tasked with continuing the work started by another agency that had previously been responsible for building organic traffic.
After a thorough analysis, we found that there were many aspects that could be optimized. There were areas that required immediate intervention, as well as those that needed a long-term strategy. Key issues included an excessive number of categories leading to keyword cannibalization, lack of internal linking, content duplication, unoptimized titles and headings, poor crawl budget management, and an underdeveloped link profile.
We performed a thorough overhaul of the website architecture, deactivating 149 categories that were causing keyword cannibalization. We created a comprehensive internal linking structure, removed content duplication, optimized page titles and headings with more valuable keywords, improved crawl budget efficiency, and expanded the link profile with approximately 30 sponsored articles from diverse sources including forums, directories, and both general and industry-specific portals. The results: 196% growth in organic traffic, 172% growth in TOP 3 keywords, and 113% growth in TOP 10 keywords.
