3x keyword growth for medical center + AI Overviews citations
SuperMed Medical Center was created with patients of all ages in mind. It provides a wide range of diagnostic and treatment services. It collaborates with top-class specialists with many years of clinical practice, ensuring patients receive professional care and the highest quality medical services. The center guarantees an individual approach to every patient.
The client needed to intensify SEO efforts around the “Pain Treatment” service to attract users seeking help with various pain conditions. Key challenges included lack of visibility for pain-related phrases and a small number of blog articles, leaving significant untapped potential for building visibility in this area.
We implemented a comprehensive SEO strategy focused on pain-related keywords. This included thorough keyword research with informational intent phrases divided into thematic clusters, detailed copywriting guidelines covering causes, coping methods, treatments, and when to seek medical help, a long-term article publication strategy aligned with thematic clusters and Topical Authority, and systematic link profile building through sponsored articles on medical-themed domains with real organic traffic. Results: phrases in TOP 3 grew from 110 to 347, TOP 10 from 290 to 1,191, TOP 50 from 1,200 to 5,036, and monthly clicks increased from 2,700 to 8,800. Many published texts are also cited as sources in AI Overview answers.
