417% visibility increase for pizzeria through local SEO
“Albo Grubo Albo Wcale” (Go Big or Go Home) is a pizzeria from Lodz known for its authentic approach to pizza and relaxed atmosphere. The restaurant serves quality pizza in a casual setting.
The main challenges were a low number of listing impressions in Google search results, low position for important local phrases such as “pizza Lodz,” insufficient traffic from the business listing, and a low number of conversions. The pizzeria needed to increase its local visibility to drive more orders and in-restaurant visits.
We implemented a comprehensive local SEO strategy including: Google My Business optimization with complete contact details, high-quality photos of the restaurant and dishes, and highlighted special offers; a content strategy with regular promotional posts, local keyword integration, and active Q&A and review management; sponsored articles on local portals and food blogs linking to the Google My Business listing to build regional authority; and continuous results monitoring with seasonal adjustments. Results: listing impressions grew from 8,930 to 46,159 per month (+417%), “pizza delivery Lodz” climbed from position 17 to position 2, “pizzeria Lodz” rose by 27 positions, and sponsored articles drove significant jumps in listing visits and local authority.
