42% more purchases with 22% lower acquisition cost
Artsento is a brand that creates an offering for women seeking peace, beauty, and spiritual support. It sells natural stones, crystals, and jewelry both online and in physical stores. The brand has a unique emotional identity centered around spirituality, harmony, and natural beauty.
The main challenges were high customer acquisition costs, low click effectiveness in advertisements, and a lack of message alignment with the brand’s emotional identity. The advertising needed to resonate with the spiritual and emotional values that defined the Artsento brand while still driving measurable sales results.
We implemented a Social Media Ads strategy structured around a 3-stage sales funnel with clearly defined groups for new, returning, and loyal customers. A dedicated remarketing campaign was created with emotional emphasis. Ad creatives used carousel and collection formats with authentic product photos and texts referencing the symbolism and meaning of stones. Communication was adapted to the brand style with emphasis on values of peace, harmony, and spiritual support. We experimented with gift-oriented and affirmation-based messaging while constantly monitoring CTR, CPC, ROAS, and CPM. Results over two campaign months: 42% increase in purchases, 22% reduction in cost per purchase, 68,577 clicks at an average CPC of 0.57 PLN, and remarketing CTR of 2.77%.
