518% organic traffic growth for bathroom fixtures store
Hydrosan is a Polish brand specializing in modern bathroom and relaxation zone equipment — from shower cabins and hydromassage bathtubs to saunas and garden jacuzzis. The company operates an e-commerce store at hydrosan.eu.
The main challenges included low visibility for high-volume product phrases, lack of content and technical site optimization, a small number of phrases in the TOP 10, and low organic traffic. The site needed comprehensive SEO work across technical, content, and link building dimensions to compete effectively in the bathroom fixtures e-commerce space.
We implemented a comprehensive SEO strategy covering: technical audit and optimization (fixing indexation errors, page speed, headings, meta tags, internal linking, Core Web Vitals); content strategy (creating and expanding keyword-targeted category descriptions, optimizing existing content, systematic blog articles based on search intent); link building (quality links from industry portals, diversified follow/nofollow profile, competitor-based authority building); and continuous results scaling with monthly reports. Results: organic traffic grew from 17,238 to 106,661 monthly visits (+518%), TOP 3 phrases from 103 to 471, TOP 10 from 322 to 1,294, key phrases like “hydromassage bathtub” and “shower wall” reached position 1, and Hydrosan entered the national TOP 10 SEO e-commerce 2025 ranking in bathroom fixtures.
