855 phone calls for pet grooming salon through local SEO
SaliMali is a professional dog grooming salon from Wroclaw, specializing in grooming and care for dogs of various breeds. The salon offers comprehensive grooming services for pets.
The main challenges were a low number of local searches leading to the business listing, low user activity with a lack of reviews and rare interactions, and untapped potential of the Google My Business profile. The salon needed to increase its local visibility to attract more clients in the Wroclaw area.
We implemented a local SEO strategy centered on Google My Business optimization: completing all contact details, descriptions, and high-quality photos; highlighting special offers and business hours; running regular posts about promotions and events; incorporating local keywords into listing content; actively managing the Q&A section and reviews; building local citations through directories; and continuous monitoring with monthly analysis. Results over December 2024 to May 2025: listing impressions increased by 11,985, searches grew by 4,554, 72% of traffic came from mobile, and the salon received 855 phone calls.
