BUDIMEX — Brand audit for construction giant
Budimex is one of the largest construction companies in Poland. The company’s operations cover many construction sectors, including road, railway, airport, and industrial infrastructure.
With a projected revolutionary brand change in mind, it was necessary to evaluate the visual potential of the existing branding. The assessment needed to consider the competitive environment, target groups and brand stakeholders, and European industry market trends in branding.
We conducted comprehensive analytical and strategic work for corporate and group branding, including a market environment analysis and an image audit. This evaluated the visual potential of the existing branding in the context of the competitive environment, target groups and stakeholders, and European industry trends, providing the foundation for the projected brand transformation.
