FLY DIGIT / Have a Book — Dual-brand prepress identity
Have a Book is a company specializing in modern prepress, e-publishing, and print processes. Operations began in the Norwegian market, gradually expanding to other European countries. The company’s growth prompted the need for an additional sister brand.
The company’s growth required the introduction of an additional brand alongside the existing Have a Book brand. The solution needed to be unconventional while referencing digital processes and maintaining a visual connection to the existing brand. The existing Have a Book brand also needed refreshing with necessary adjustments.
We first refreshed the existing Have a Book brand with necessary adjustments, then developed the Fly Digit sister brand visually connected to it. The comprehensive work included market environment analysis, rebranding strategy, brand mark evolution and new brand concepts, verification of similar designations, key visual concepts, visual system, communication principles, brand codification, and training. The resulting visual identity connects both brands through letter compositions referencing their typographic character, creating a universal, flexible system with unlimited compositional possibilities.
