Kanga Exchange — Cryptocurrency brand redesign
Kanga is a secure cryptocurrency exchange introducing a number of innovative solutions in the crypto industry. The brand’s idea is to provide its clients with freedom and influence over their financial future. Kanga’s natural environment is the digital world.
The existing brand needed to increase its impact strength in the digital environment. The branding and presentation methods needed to be adapted to the digital world that is Kanga’s natural environment. The logo needed redesigning to increase visibility and convey a positive subconscious charge across all digital communication channels.
We carried out a comprehensive corporate rebranding including market environment analysis, rebranding strategy, name evolution concept in the context of sub-brands, brand mark evolution concept, comparative research, key visual concept, visual system concept, and brand codification. The result is an active, dynamic, and modern logo supported by a refreshing, friendly orange color. The entire rebranding features unified graphics and color scheme across all communication channels. The adopted flexible solutions facilitate further development of market innovations in the crypto space.
