Ministry of Education — Visual identity for education reform
The Ministry of National Education (Ministerstwo Edukacji Narodowej) — a Polish government ministry responsible for education policy and reform, operating multiple educational programs of different scope and scale across the country.
The Ministry prepared an education reform requiring many Programs of different scope and scale. Implementing these Programs required a cohesive visual design for quick and unambiguous identification. The Ministry’s own visual image also required systematic development and regulation in the use of the White Eagle. A decision was needed not to visually connect the Programs with the Ministry’s identification for communication reasons.
We developed a base standard combining simplicity and dynamism, which became the foundation for composing marks of individual Educational Programs, facilitating high coherence. This included image concepts and mark designs for the entire Educational Programs family, visual codification, a visual identity design for the Ministry itself, training on implementation and brand management, and comprehensive documentation including a Visual Identity manual and Educational Programs Visualization book. We also introduced a graphic distinguishing element for the Ministry for situations where the White Eagle was not formally appropriate.
