Olen — Luxury linseed oil branding for international markets
Olen is a company specializing in the production and distribution of linseed oil, established in response to growing demand for natural products. The company plans distribution in both the Polish and British markets.
A newly established company needed complete brand creation from scratch — from strategy and naming to visual identity and packaging design — for a natural linseed oil product targeting both the Polish and British markets. The brand needed to convey luxury positioning while communicating the natural product qualities.
We developed a comprehensive brand package including: brand strategy, market environment analysis, name and mark concept with verification of similar designations, brand research in psychology and ergonomics of vision, brand style development, packaging design and diversification, website, online brand communication strategy, complete visual identity system, and brand codification. The result was a luxury brand whose image is consistent with strategic guidelines, with the adopted brand style reflecting the projected position of the products in both the Polish and British markets.
