Platform of Industry of the Future — Industry 4.0 branding
The Ministry of Entrepreneurship and Technology (Ministerstwo Przedsiebiorczosci i Technologii) established the Future Industry Platform Foundation (Platforma Przemyslu Przyszlosci). The Foundation’s goal is to promote the competitiveness of Polish enterprises by supporting their digital transformation, operating in the context of Industry 4.0.
The Foundation’s planned activities required introducing a brand active both in Poland and across Europe. The brand needed to stand out among similar platforms from other European countries while emphasizing modernity and innovation in relation to Industry 4.0. A comprehensive marketing and communication strategy was needed alongside the visual identity.
Through a competitive tender, we developed a comprehensive brand package: marketing strategy, brand mark, communication strategy, recommendation for online communication channels, Chat Bot and Contact Center specifications, and a complete visual identity system. The resulting brand stands out against similar European platforms. A distinctive feature is a mobile, multi-variant brand emblem that changes its form depending on the identification carrier or digital message exposure time, emphasizing modernity and innovation. We also found optimal online communication solutions for the Platform and its brand.
