Presidential Office — Visual identity for Poland’s highest institution
The Office of the President of the Republic of Poland (Kancelaria Prezydenta RP) — the institution serving the Head of State, requiring visual representation appropriate for the highest office in Poland, both domestically and internationally.
There was a multitude of visual solutions creating an impression of randomness, unclearly specified guidelines for visual carriers, implementation of visual elements that qualitatively deviated from the desired image of the Head of State, and a complete lack of graphic standardization and image management in the area of visualization.
We conducted comprehensive analysis including diplomatic protocol, historical source materials from the Second Republic, comparable foreign institutions, governing documents, and heraldic/sphragistic/vexillological conditions. Based on this, we developed base elements for the White Eagle mark, a graphic distinguishing element concept for the Chancellery, a complete style and visual identity design, external and internal prints in accordance with regulations, and a Visual Identity manual. The result was a complete graphic identity set representing the Head of State and Chancellery appropriately for their position both domestically and internationally, meeting all protocol, legal, heraldic, and customary requirements, with a clear visual distinction between the President’s identity and the Chancellery’s identity.
