TGD Transprojekt — Engineering firm rebranding
TGD (Transprojekt Gdanski) is an engineering and design company offering a wide range of services. The company had been using the acronym tgd as its internet domain for years, but the long full name did not facilitate market communication.
The long name Transprojekt Gdanski did not facilitate market communication. The old brand mark depicted a road interchange, emphasizing only one area from a wide range of today’s services and not fitting the modern present. A comprehensive rebranding was needed to reflect the full scope of the company’s activities in a modern way.
We conducted a comprehensive rebranding including market environment analysis, rebranding strategy, brand name evolution concept (leveraging the tgd acronym), brand mark evolution concept emphasizing universality across all activities, jubilee sub-brand concept, comparative research, brand key visual and visual system concepts, website template design and programming implementation, brand codification, external communication strategy, and training on implementation and brand management. The brand style was supported by multiplication of the new mark, enabling diverse yet cohesive graphics with unlimited compositional possibilities. The visual image emphasizes modernity with room for elegance.
