Bartek Ćwiąkała

AI Overviews appear for 50%+ queries on Google Search, fundamentally changing how users find information and impacting Search Engine Optimization (SEO) str

The customer onboarding process is a key post-sale element that introduces a new client to working with an agency. The term originally comes from aviation, where it meant welcoming a passenger on board an airplane. In a business context, onboarding ensures a smooth start to the relationship between the company and the client, taking into […]

Customer service automation is a key element of modern business. It allows companies to increase efficiency and customer satisfaction. In the era of digitalization and growing consumer expectations, companies must use modern technologies such as chatbots and contact center systems to maintain competitiveness in the market. Automation in customer service streamlines processes, reduces costs, and […]

Affiliate marketing is an effective online promotion strategy in which brands collaborate with partners to increase sales. Affiliates promote products through their channels and in return receive a commission for each completed transaction. How does this model work and can you make money from it? Read on! From this article you will learn: Affiliate Marketing […]

B2B marketing consultation is more than just a buzzword—it’s a vital aspect of growing and sustaining a successful business-to-business (B2B) enterprise. In today’s competitive marketplace, having a strategic partner who can offer expert advice on your marketing efforts can make all the difference. This article will delve deep into every facet of B2B marketing consultation, […]

Brand Image Audit – What Is It and What Does It Involve? A brand image audit is a comprehensive process of analyzing and assessing the perception of a brand by various stakeholder groups, including customers, business partners, and the public. It is a strategic tool that allows companies to understand how their brand is perceived […]

Product launches can make or break a company’s success. This article delves deep into the intricacies of launching a new product to market, offering valuable insights for entrepreneurs, marketers, and business leaders. Whether you’re a startup founder or an established company introducing a new offering, understanding the product launch process is crucial for achieving market […]

Are you struggling to improve your website’s visibility in search results? Do you find yourself overwhelmed by the complexities of search engine optimization? This comprehensive guide to SEO consultation will provide you with the insights and strategies you need to boost your online presence. By the end of this article, you’ll understand: – The role […]

Google Ads Audit – What Is It? (8 Steps) A Google Ads audit is a detailed analysis of advertising campaigns conducted in the Google Ads system (formerly Google AdWords). It is a comprehensive process of evaluating the effectiveness and efficiency of advertising activities in the Google advertising network. What is a Google Ads Audit? A […]

Is your business struggling to attract quality leads? Are you tired of watching potential customers slip through your fingers? You’re not alone. Many companies face the challenge of generating consistent, high-quality leads that convert into loyal customers. But what if you could turn this struggle into your greatest strength? At Prime Avenue Group, we specialize […]