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CEO BRANDLIVE

Tadeusz II Piotr Górski

Chairman of the Board and Strategic Director of BrandLive A pioneer of branding in Poland, continuously involved in this unique field since 1982. Author of over three hundred (re)branding projects, including many renowned institutions. Creator of more than thirty methods for optimizing (re)branding work.
5 articles
What is the difference between ATL, BTL, and TTL advertising?

What is the difference between ATL, BTL, and TTL advertising?

ATL, BTL, and TTL are three advertising approaches that differ in reach, targeting, and communication channels. ATL (Above The Line)…
Brand building in 10 steps

Brand building in 10 steps

Are you ready to take your business or personal brand to the next level? This comprehensive guide on brand building…

Be the brand AI recommends.
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