How did we increase organic traffic by over 750% in just 9 months?

Our client is an online furniture store operating in a highly competitive e-commerce landscape. They offer a diverse range of products, from living room furniture to office equipment and industrial-style pieces. The business model focuses on retail sales, catering to both individual and business customers.

The online furniture market is exceptionally competitive, with many large players dominating search results. Our client, being a relatively new entrant, faced the challenge of increasing their online visibility and attracting potential customers in this crowded space.

Problem

The main challenge our client faced was low visibility in Google search results. The store struggled with several issues:

• Lack of a well-crafted keyword strategy
• Suboptimal website structure
• Insufficient unique and valuable content
• Poor ranking for competitive phrases

These factors directly translated to low organic traffic and, consequently, unsatisfactory sales results. The client needed a comprehensive SEO strategy to compete with larger market players and increase their online visibility.

Our agency developed a comprehensive SEO strategy that included the following actions:

1. In-depth keyword analysis:
   We conducted detailed research, focusing on phrases with lower Keyword Difficulty (KD) but with traffic generation potential. We used tools like Ahrefs and Semrush to analyze search volumes, keyword difficulties, and search intent.
2. Website structure optimization:
   We expanded the site structure, creating new product categories based on keyword analysis results. For example, for the phrase “console table,” we created 16 new categories, representing about a 35% increase in existing categories.
3. Unique content creation:
   We implemented a content marketing strategy based on E-E-A-T principles (Expertise, Experience, Authoritativeness, Trust). We focused on creating valuable, expert content that not only helped with SEO but also built user trust.
4. Product description optimization:
   We paid special attention to unique product descriptions, avoiding copying content from manufacturers. Each description was carefully edited to be not only search engine friendly but, most importantly, useful for customers.
5. Technical SEO aspects:
   We ensured proper use of HTML tags (H1, H2, H3), optimized image alt attributes, and addressed other technical elements affecting SEO.

The effects of our actions were visible after just a few months and steadily grew over time. Here are the key results:

• 754% increase in organic traffic over 9 months
• 222% increase in keywords in TOP100
• Impressive 408% growth in phrases in TOP10
• Spectacular 750% increase in keywords in TOP3

It’s worth noting that these results were for the industrial furniture store, but we achieved similar successes in other furniture industry projects:

• An office furniture store achieved a 714% increase in organic traffic over 12 months
• A custom furniture store recorded a 771% increase in organic traffic in just 3 months

These impressive results show that a well-planned and consistently implemented SEO strategy can bring significant benefits even in such a competitive industry as furniture. The key to success proved to be a combination of thorough keyword analysis, site structure optimization, and creation of high-quality, unique content.

In summary, our strategy not only significantly increased the store’s visibility in search results but also translated into real traffic growth and, most importantly, increased sales. This project confirms that patience and consistency in SEO actions bring measurable effects, even for relatively new players in the market.