How did we achieve a ROAS of 2353% in just 8 months?

Our client is a Polish manufacturer of handcrafted metal decorations for interior design. The company specializes in unique items that combine aesthetics with functionality, including office organizers, candle holders, wine racks, and metal figurines depicting various life situations, from professional scenes to sports and hobbies. This niche company, operating in the Polish market, faced the challenge of increasing its visibility and sales in a competitive e-commerce environment.

Problem

The main challenges included:

• Low efficiency of previous advertising campaigns run by an external company using automated tools, resulting in limited brand visibility and high customer acquisition costs.
• Underutilized advertising budget, despite being relatively small.
• Low search volume for keywords directly related to the offered products, making it difficult to reach potential customers.
• Lack of brand recognition and awareness of the products among target audiences.
• Dynamic product portfolio requiring flexible marketing strategies.

The client expected a significant increase in website traffic, interest in product groups, improved revenue, and a higher return on advertising investment, along with efficient budget utilization translating directly into sales growth.

Our agency developed a comprehensive marketing strategy including:

• In-depth market and product analysis: We conducted detailed competitive research and keyword analysis to identify market niches and growth areas.
• Expanding target groups: We identified new customer segments, focusing on people looking for gifts for various occasions, significantly expanding campaign reach.
• Implementing advanced remarketing strategies: We developed tactics to re-engage users previously interested in the client’s products, increasing conversion chances.
• Cyclical campaign optimization: We regularly analyzed results and adjusted campaign parameters to maximize efficiency.
• Seasonal product rotation: We adapted promoted products to current trends and seasons, maintaining high interest year-round.
• Precise budget scaling: We devised a strategy for distributing the budget across campaigns and products, ensuring optimal resource utilization.

Our actions exceeded the client’s expectations:

• An average ROAS (Return on Ad Spend) of 2353% over 8 months, meaning every invested dollar generated an average of $23.53 in revenue.
• 631 transactions generated through Google Ads.
• Customer acquisition cost of $1.82 (approx. 7.26 PLN), impressive for premium product sales.
• The campaign achieved over a million impressions in 8 months, significantly increasing brand awareness.
• Full utilization of the planned advertising budget, directly translating into sales growth.

The campaign’s success on the Polish market highlights the achievement in a relatively small but competitive market.

In summary, our strategy not only significantly increased the client’s product visibility and sales but also optimized the marketing budget utilization. The success of this campaign demonstrates the importance of combining in-depth market analysis, creative targeting approaches, and continuous optimization of advertising efforts.